Friday, February 5, 2016

Images in Advertising

SOURCE: pinterest.com

  • KEY ECONOMIC PRINCIPLES I’M ADDRESSING:
    • People respond to incentives in predictable ways and institution are the "rules of the game" that influences choices
  • OVERALL RESEARCH QUESTION:
    • What role do photos and photoshop play in advertising?
  • SUB QUESTIONS
    • What is the effect of the presence of images versus no images?  
    • What role does photoshopping models play in altering our views of product?
    • Does image quality and lighting change our perception of a product?
  • RESOURCES FOR RESEARCH:
    • DATABASES: Opposing Viewpoints and Student Resources in Context
    • WEBSITES: “Digital Photography School,” “Beauty Redefined,” and “American Psychological Association”

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